2013-01:Fennovoimas Imagewashing, Manipulation der öffentlichen Meinung & mehr

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Fennovoimas Imagewashing, Manipulation der öffentlichen Meinung & mehr

NukeNews Fennovoima signs adorn public works in Pyhäjoki, like the fence of a sports field near the town's high school. The name of the corporation is split in two in this sign. The colors chosen slowly make one think of a clean sky blue and verdant earth green. The minimalist, sans serif, ultra-clean logo contributes to the branding narrative. These qualities together help to subtly reinforce a deceptive and cynical picture of the false ecological story of nuclear power: its advocates claim it is "green" because it does not produce carbon emissions in the generation of energy. Fennovoima's waste is far more deadly, and is a threat to the entire planet in ways that localized carbon emissions are not. This is classic green washing part of a broader strategy to help mask the reality of the true costs of making energy in this way.

Read the complete story: http://casepyhajoki.info/english-fennovoimas-image-washing-manipulating-public-opinion-normalizing-their-presence/